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    malarayofsunshine.com

    content creator, cruelty-free MuA, cosplayer, feminist, LGBTQAI+

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    Ambassador Programs

    Hi, I’m Mallory…

    and I am 1000% passionate about helping small, nerdy businesses, authors, and entrepreneurs of all shapes and sizes achieve the ambassador program of their dreams.

    Ambassador programs can have a huge, positive impact on your business and my results are tangible. If you get people who are passionate about your brand (and reward them with quality perks!) they will street team the shirt out of your products and their super engaged followers will become your super engaged followers. šŸ˜‰

    I have a multitude of offerings and different tiers. Keep reading to find out how I can help you get your ambassador program off the ground!

     

     

     

     

    Offerings Overview

    • Audit Your Current Strategy: Celebrate what you’ve already got in motion and identify ways to make your program even stronger.
    • Ambassador Sourcing: I’ll find you top notch, completely right-for-your-niche ambassadors.
    • Ambassador Outreach: Feel awkward making ā€œcoldā€ calls? I’ll do it for you!
    • Program Copywriting: I’ll write copy for your ambassador program; monthly emails, IG stories, and website copy.
    • Ambassador Program Management: If you know you want an ambassador program, but need someone else to run it – that’s an option!
    • Strategy and Planning Call: Let’s identify the goals for your ambassador program, discuss your ideal ambassador, and identify your unique program offerings.

     

    Introductory Packages

    A Little Boost

    $200 (or $175/month)

    Initial Outreach + First Monthly Email

    Select this package if you need help finding your first bunch of relevant influencers and I’ll do the first month’s outreach and ambassador-only email newsletter.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    In Orbit

    $250/month

    Initial On-boarding + Setup for Self Service

    Select this package if you would like me to do the initial on-boarding of (up to) 20 ambassadors and get you set-up for tracking with my systems.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Each month 5 new ambassadors identified and contacted (until the program feels ā€œfullā€ and / or to maintain ā€œidealā€ number of ambassadors)
    • Write your monthly ambassador email

    Tracking system in place

    • Access to a customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Private Discord channel where I’ll be available to answer questions relevant to your tier (Available M-F, 9 a.m. – 5 p.m. PST)

    Rocket to the Moon

    $350/month

    Full Service Ambassador Program

    Select this package if you’d like a full-service ambassador program from set-up to monthly management, communications, and content creation.

    Strategy and planning call(s)

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings
      • Private Discord channel where we can communicate on a regular basis! (Available M-F, 9 a.m. – 5 p.m. PST)

    Initial ambassadors identified + contacted

    • Source (up to) 35 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    Monthly tracking system in place (and tracked!)

    • Customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Monthly sales tracking, reporting, and communication with ambassadors
    • On-boarding of new ambassadors and sunsetting of ambassadors who don’t meet targets

    Monthly email copywriting + management

    • Ambassador-only emails written in your brand voice
    • MailChimp subscription list management
    • Monthly teaser IG stories for ambassadors to share

     

    Add-Ons

    • Ambassador search copy + IG content creation
    • Monthly announcements / teaser IG stories for ambassadors to share
    • Brand collaboration coordination
    • Giveaways
    • Photoshoot styling, makeup, and coordination
    • Copyediting
    • Existing ambassador program auditing
    • Ambassador search (find 10-15 new ambassadors)

     

    Let’s Chat!

     

    Tweet
    @malaray
    a rare, serious photo where i’m not smiling or bei a rare, serious photo where i’m not smiling or being goofy! sometimes you just feel pretty in the parking lot at ren faire and even though you can see my age in my neck… thats all this is! tempted to turn one of these into my new profile picture… the wind was an unpaid actor.
    every duo has one! šŸ„ŗšŸ’œšŸ–¤ Umbreon: @cosmic.reys.cosp every duo has one! šŸ„ŗšŸ’œšŸ–¤

Umbreon: @cosmic.reys.cosplay 
Espeon: me!
ty Jenna (@live_1000_lives) for filming for us!

#pokemon #umbreon #espeon #eeveeloutions #renaissancefaire
    a lil highlight reel of my espeon eeveeloution jes a lil highlight reel of my espeon eeveeloution jester costume for the Feast of Fools weekend at @washingtonfaire!

the hat is the part of the costume i’m happiest with because it was a cute, easy to wear hennin and it made me so recognizable because of the shape matching the ears so well! (i followed @drawingsbynicole’s pattern and tutorial!)

we gave out ā€œcanst though catch them all?ā€ cards and had a scavenger hunt for people to find us all and get an ultimate, group trinket if they did. it was so fun! people got really into it. thank you @gingersnark for making the cards and @tays_cosplays for making the wooden trinkets! (i didn’t take good video of either but Ryan has a full vlog up on her page!)

and as always, go check out the other eevees—everyone looks stunnin!

Vaporeon: @live_1000_lives 
Flareon: @nonsensenanny 
Glaceon: @tays_cosplays 
Umbreon: @cosmic.reys.cosplay 
Espeon: @malaray 
Jolteon: @shakespeareandme 
Leafeon: @gingersnark
    faire so far. wouldn’t wanna do it with anybody el faire so far. wouldn’t wanna do it with anybody else—my eevees and beyond!

Vaporeon: @live_1000_lives 
Flareon: @nonsensenanny 
Glaceon: @tays_cosplays 
Umbreon: @cosmic.reys.cosplay 
Espeon: @malaray 
Jolteon: @shakespeareandme 
Leafeon: @gingersnark

weekends one and two, this year’s epic cosplay group, wanderings, Olive šŸ«’, party number two w/ @anikhanda22 and crew (boy do @highfantasyevents, @djblakew, and co know how to throw a party!!), photobooth.

āœØšŸ¤
    If anyone is looking for a fun family activity ove If anyone is looking for a fun family activity over Memorial Day weekend come see my Irish dance company’s annual benefit show on Sunday! The show is free, but in lieu of ticket sales we’ll be accepting donations of diapers and wipes for families the local community.

Our dance teams (4-5 y/o up through adults of all ages!) will perform traditional Irish dances, original choreography, and even do a couple of demonstrations. Soft and hard shoe!

Sunday, May 24th at 7:00 p.m. – the show usually lasts about an hour and a half. All details in the images of the post. (Or DM me and I can send you the info, too. :)
    i’ve made the decision to cancel the kickstarter f i’ve made the decision to cancel the kickstarter for my second book. for now! the timing just isn’t right so i’m hitting ā€œpauseā€. if you pledged, the money you committed will just stay yours – kickstarter doesn’t collect pledges until the end.

i knew that the timing was off before i launched. there was a little voice in the back of my head whispering, ā€œit’s okay to push the kickstarter backā€ and i ignored it. even though i knew that i hadn’t laid the groundwork for a well marketed launch, that i hadn’t done any of the things that i needed to do for a successful campaign, i believed if launched anyway that everything would just work out. my goal was my angel number, after all!

a bunch of people signed up for my newsletter at a con i was just recently at and i promised them the first half of my second book as an arc if they did. i’m getting ready to send that out, so if you’re interested, click the link in my bio to sign up for my newsletter. it’ll hit inboxes this weekend.

like i said, this isn’t a goodbye forever! i’m going to pause, re-group, prep my materials, marketing, content (yada yada), maybe even finish the book ;), and re-launch this project later… i’m not sure how much later, but you’ll know. there will be signs.

thank you again from the bottom of my heart and i hope to see you again for take two.

šŸ¤āœØ mal

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