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    malarayofsunshine.com

    content creator, cruelty-free MuA, cosplayer, feminist, LGBTQAI+

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    Ambassador Programs

    Hi, I’m Mallory…

    and I am 1000% passionate about helping small, nerdy businesses, authors, and entrepreneurs of all shapes and sizes achieve the ambassador program of their dreams.

    Ambassador programs can have a huge, positive impact on your business and my results are tangible. If you get people who are passionate about your brand (and reward them with quality perks!) they will street team the shirt out of your products and their super engaged followers will become your super engaged followers. šŸ˜‰

    I have a multitude of offerings and different tiers. Keep reading to find out how I can help you get your ambassador program off the ground!

     

     

     

     

    Offerings Overview

    • Audit Your Current Strategy: Celebrate what you’ve already got in motion and identify ways to make your program even stronger.
    • Ambassador Sourcing: I’ll find you top notch, completely right-for-your-niche ambassadors.
    • Ambassador Outreach: Feel awkward making ā€œcoldā€ calls? I’ll do it for you!
    • Program Copywriting: I’ll write copy for your ambassador program; monthly emails, IG stories, and website copy.
    • Ambassador Program Management: If you know you want an ambassador program, but need someone else to run it – that’s an option!
    • Strategy and Planning Call: Let’s identify the goals for your ambassador program, discuss your ideal ambassador, and identify your unique program offerings.

     

    Introductory Packages

    A Little Boost

    $200 (or $175/month)

    Initial Outreach + First Monthly Email

    Select this package if you need help finding your first bunch of relevant influencers and I’ll do the first month’s outreach and ambassador-only email newsletter.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    In Orbit

    $250/month

    Initial On-boarding + Setup for Self Service

    Select this package if you would like me to do the initial on-boarding of (up to) 20 ambassadors and get you set-up for tracking with my systems.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Each month 5 new ambassadors identified and contacted (until the program feels ā€œfullā€ and / or to maintain ā€œidealā€ number of ambassadors)
    • Write your monthly ambassador email

    Tracking system in place

    • Access to a customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Private Discord channel where I’ll be available to answer questions relevant to your tier (Available M-F, 9 a.m. – 5 p.m. PST)

    Rocket to the Moon

    $350/month

    Full Service Ambassador Program

    Select this package if you’d like a full-service ambassador program from set-up to monthly management, communications, and content creation.

    Strategy and planning call(s)

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings
      • Private Discord channel where we can communicate on a regular basis! (Available M-F, 9 a.m. – 5 p.m. PST)

    Initial ambassadors identified + contacted

    • Source (up to) 35 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    Monthly tracking system in place (and tracked!)

    • Customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Monthly sales tracking, reporting, and communication with ambassadors
    • On-boarding of new ambassadors and sunsetting of ambassadors who don’t meet targets

    Monthly email copywriting + management

    • Ambassador-only emails written in your brand voice
    • MailChimp subscription list management
    • Monthly teaser IG stories for ambassadors to share

     

    Add-Ons

    • Ambassador search copy + IG content creation
    • Monthly announcements / teaser IG stories for ambassadors to share
    • Brand collaboration coordination
    • Giveaways
    • Photoshoot styling, makeup, and coordination
    • Copyediting
    • Existing ambassador program auditing
    • Ambassador search (find 10-15 new ambassadors)

     

    Let’s Chat!

     

    Tweet
    @malaray
    i have NO idea why it’s marking this as ā€œAI conten i have NO idea why it’s marking this as ā€œAI contentā€!? y’all know i do NOT eff with AI… i can’t get it off, though!!! 😔

——
i’m sooooo excited to be headed to @dragonsanddreamsevents’ FALL FANTASY BOOK FAIRE with @cblee_cblee next weekend!

we’ll be at SAPPHIC MAGIC AND POETRY in the VELARIS section, Booth 21! please come say hi, we’d love to meet you. ✨

the vibe of the event is ren faire meets fantasy books… how perfect is that?!

there are going to be so many incredible fantasy authors, entertainment, activities, outfits, and vendors. dressing up / cosplay is strongly encouraged! šŸ˜

-
Dragons and Dreams Fall Fantasy Book Faire
OCT 10 + 11
10 a.m. - 4 p.m.
Autry Museum Lawn
4700 Western Heritage Way, Los Angeles, CA 90027
    Hey, Dragon Con, come see me and buy some poetry! Hey, Dragon Con, come see me and buy some poetry! 🄰

This booth is an incredible author’s collective and we have it ALL; lots of queer lit (adult and YA) spanning the whole rainbow, poetry, romance, spice, and smut. Urban fantasy, fantasy, romantasy, horror, thrillers, and monsters galore.

Find us and buy books!:
Tairen’s Lair
America’s Mart 2
Booths 1322, 1324, 1336

I’m here through tomorrow with these incredible authors!:
- CB Lee (@cblee_cblee)
- Allora Lee (@alloraleewrites)
- Julia Embers (@juliaemberya)
- Julia Vee (@juliaveewrites)
- @kl_hiers
- DL Wainright
- FT Lukens (@ftlukens)
- Andrew Grey (@andrewgreybooks)
- Cheryl Wilson
- Gina Austin
- @dantestjohnauthor 
- Sheila English (@sheilaenglishauthor)
    a rare, serious photo where i’m not smiling or bei a rare, serious photo where i’m not smiling or being goofy! sometimes you just feel pretty in the parking lot at ren faire and even though you can see my age in my neck… thats all this is! tempted to turn one of these into my new profile picture… the wind was an unpaid actor.
    every duo has one! šŸ„ŗšŸ’œšŸ–¤ Umbreon: @cosmic.reys.cosp every duo has one! šŸ„ŗšŸ’œšŸ–¤

Umbreon: @cosmic.reys.cosplay 
Espeon: me!
ty Jenna (@live_1000_lives) for filming for us!

#pokemon #umbreon #espeon #eeveeloutions #renaissancefaire
    a lil highlight reel of my espeon eeveeloution jes a lil highlight reel of my espeon eeveeloution jester costume for the Feast of Fools weekend at @washingtonfaire!

the hat is the part of the costume i’m happiest with because it was a cute, easy to wear hennin and it made me so recognizable because of the shape matching the ears so well! (i followed @drawingsbynicole’s pattern and tutorial!)

we gave out ā€œcanst though catch them all?ā€ cards and had a scavenger hunt for people to find us all and get an ultimate, group trinket if they did. it was so fun! people got really into it. thank you @gingersnark for making the cards and @tays_cosplays for making the wooden trinkets! (i didn’t take good video of either but Ryan has a full vlog up on her page!)

and as always, go check out the other eevees—everyone looks stunnin!

Vaporeon: @live_1000_lives 
Flareon: @nonsensenanny 
Glaceon: @tays_cosplays 
Umbreon: @cosmic.reys.cosplay 
Espeon: @malaray 
Jolteon: @shakespeareandme 
Leafeon: @gingersnark
    faire so far. wouldn’t wanna do it with anybody el faire so far. wouldn’t wanna do it with anybody else—my eevees and beyond!

Vaporeon: @live_1000_lives 
Flareon: @nonsensenanny 
Glaceon: @tays_cosplays 
Umbreon: @cosmic.reys.cosplay 
Espeon: @malaray 
Jolteon: @shakespeareandme 
Leafeon: @gingersnark

weekends one and two, this year’s epic cosplay group, wanderings, Olive šŸ«’, party number two w/ @anikhanda22 and crew (boy do @highfantasyevents, @djblakew, and co know how to throw a party!!), photobooth.

āœØšŸ¤

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