malarayofsunshine.com

content creator, cruelty-free MuA, cosplayer, feminist, LGBTQAI+

Ambassador Programs

Hi, I’m Mallory…

and I am 1000% passionate about helping small, nerdy businesses, authors, and entrepreneurs of all shapes and sizes achieve the ambassador program of their dreams.

Ambassador programs can have a huge, positive impact on your business and my results are tangible. If you get people who are passionate about your brand (and reward them with quality perks!) they will street team the shirt out of your products and their super engaged followers will become your super engaged followers. 😉

I have a multitude of offerings and different tiers. Keep reading to find out how I can help you get your ambassador program off the ground!

 

 

 

 

Offerings Overview

  • Audit Your Current Strategy: Celebrate what you’ve already got in motion and identify ways to make your program even stronger.
  • Ambassador Sourcing: I’ll find you top notch, completely right-for-your-niche ambassadors.
  • Ambassador Outreach: Feel awkward making “cold” calls? I’ll do it for you!
  • Program Copywriting: I’ll write copy for your ambassador program; monthly emails, IG stories, and website copy.
  • Ambassador Program Management: If you know you want an ambassador program, but need someone else to run it – that’s an option!
  • Strategy and Planning Call: Let’s identify the goals for your ambassador program, discuss your ideal ambassador, and identify your unique program offerings.

 

Introductory Packages

A Little Boost

$200 (or $175/month)

Initial Outreach + First Monthly Email

Select this package if you need help finding your first bunch of relevant influencers and I’ll do the first month’s outreach and ambassador-only email newsletter.

Strategy and planning call

  • 2-2.5 hour strategy call with me (audio or video) where we’ll…
    • Discuss the goals you have for your ambassador program
    • Identify your ideal customer
    • Audit current ambassadorship base (if relevant)
    • Identify what to tease / share with ambassadors in first email
    • Uncover your unique program offerings

Initial ambassadors identified + contacted

  • Source (up to) 20 ambassadors
  • Initial outreach to identified ambassadors
  • Write your first monthly ambassador email (or ongoing if choose monthly)

In Orbit

$250/month

Initial On-boarding + Setup for Self Service

Select this package if you would like me to do the initial on-boarding of (up to) 20 ambassadors and get you set-up for tracking with my systems.

Strategy and planning call

  • 2-2.5 hour strategy call with me (audio or video) where we’ll…
    • Discuss the goals you have for your ambassador program
    • Identify your ideal customer
    • Audit current ambassadorship base (if relevant)
    • Identify what to tease / share with ambassadors in first email
    • Uncover your unique program offerings

Initial ambassadors identified + contacted

  • Source (up to) 20 ambassadors
  • Initial outreach to identified ambassadors
  • Each month 5 new ambassadors identified and contacted (until the program feels “full” and / or to maintain “ideal” number of ambassadors)
  • Write your monthly ambassador email

Tracking system in place

  • Access to a customized tracking system for ambassador info and sales
  • Target + success metrics identified
  • Private Discord channel where I’ll be available to answer questions relevant to your tier (Available M-F, 9 a.m. – 5 p.m. PST)

Rocket to the Moon

$350/month

Full Service Ambassador Program

Select this package if you’d like a full-service ambassador program from set-up to monthly management, communications, and content creation.

Strategy and planning call(s)

  • 2-2.5 hour strategy call with me (audio or video) where we’ll…
    • Discuss the goals you have for your ambassador program
    • Identify your ideal customer
    • Audit current ambassadorship base (if relevant)
    • Identify what to tease / share with ambassadors in first email
    • Uncover your unique program offerings
    • Private Discord channel where we can communicate on a regular basis! (Available M-F, 9 a.m. – 5 p.m. PST)

Initial ambassadors identified + contacted

  • Source (up to) 35 ambassadors
  • Initial outreach to identified ambassadors
  • Write your first monthly ambassador email (or ongoing if choose monthly)

Monthly tracking system in place (and tracked!)

  • Customized tracking system for ambassador info and sales
  • Target + success metrics identified
  • Monthly sales tracking, reporting, and communication with ambassadors
  • On-boarding of new ambassadors and sunsetting of ambassadors who don’t meet targets

Monthly email copywriting + management

  • Ambassador-only emails written in your brand voice
  • MailChimp subscription list management
  • Monthly teaser IG stories for ambassadors to share

 

Add-Ons

  • Ambassador search copy + IG content creation
  • Monthly announcements / teaser IG stories for ambassadors to share
  • Brand collaboration coordination
  • Giveaways
  • Photoshoot styling, makeup, and coordination
  • Copyediting
  • Existing ambassador program auditing
  • Ambassador search (find 10-15 new ambassadors)

 

Let’s Chat!

 

@malaray