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    malarayofsunshine.com

    content creator, cruelty-free MuA, cosplayer, feminist, LGBTQAI+

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    Ambassador Programs

    Hi, I’m Mallory…

    and I am 1000% passionate about helping small, nerdy businesses, authors, and entrepreneurs of all shapes and sizes achieve the ambassador program of their dreams.

    Ambassador programs can have a huge, positive impact on your business and my results are tangible. If you get people who are passionate about your brand (and reward them with quality perks!) they will street team the shirt out of your products and their super engaged followers will become your super engaged followers. šŸ˜‰

    I have a multitude of offerings and different tiers. Keep reading to find out how I can help you get your ambassador program off the ground!

     

     

     

     

    Offerings Overview

    • Audit Your Current Strategy: Celebrate what you’ve already got in motion and identify ways to make your program even stronger.
    • Ambassador Sourcing: I’ll find you top notch, completely right-for-your-niche ambassadors.
    • Ambassador Outreach: Feel awkward making ā€œcoldā€ calls? I’ll do it for you!
    • Program Copywriting: I’ll write copy for your ambassador program; monthly emails, IG stories, and website copy.
    • Ambassador Program Management: If you know you want an ambassador program, but need someone else to run it – that’s an option!
    • Strategy and Planning Call: Let’s identify the goals for your ambassador program, discuss your ideal ambassador, and identify your unique program offerings.

     

    Introductory Packages

    A Little Boost

    $200 (or $175/month)

    Initial Outreach + First Monthly Email

    Select this package if you need help finding your first bunch of relevant influencers and I’ll do the first month’s outreach and ambassador-only email newsletter.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    In Orbit

    $250/month

    Initial On-boarding + Setup for Self Service

    Select this package if you would like me to do the initial on-boarding of (up to) 20 ambassadors and get you set-up for tracking with my systems.

    Strategy and planning call

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings

    Initial ambassadors identified + contacted

    • Source (up to) 20 ambassadors
    • Initial outreach to identified ambassadors
    • Each month 5 new ambassadors identified and contacted (until the program feels ā€œfullā€ and / or to maintain ā€œidealā€ number of ambassadors)
    • Write your monthly ambassador email

    Tracking system in place

    • Access to a customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Private Discord channel where I’ll be available to answer questions relevant to your tier (Available M-F, 9 a.m. – 5 p.m. PST)

    Rocket to the Moon

    $350/month

    Full Service Ambassador Program

    Select this package if you’d like a full-service ambassador program from set-up to monthly management, communications, and content creation.

    Strategy and planning call(s)

    • 2-2.5 hour strategy call with me (audio or video) where we’ll…
      • Discuss the goals you have for your ambassador program
      • Identify your ideal customer
      • Audit current ambassadorship base (if relevant)
      • Identify what to tease / share with ambassadors in first email
      • Uncover your unique program offerings
      • Private Discord channel where we can communicate on a regular basis! (Available M-F, 9 a.m. – 5 p.m. PST)

    Initial ambassadors identified + contacted

    • Source (up to) 35 ambassadors
    • Initial outreach to identified ambassadors
    • Write your first monthly ambassador email (or ongoing if choose monthly)

    Monthly tracking system in place (and tracked!)

    • Customized tracking system for ambassador info and sales
    • Target + success metrics identified
    • Monthly sales tracking, reporting, and communication with ambassadors
    • On-boarding of new ambassadors and sunsetting of ambassadors who don’t meet targets

    Monthly email copywriting + management

    • Ambassador-only emails written in your brand voice
    • MailChimp subscription list management
    • Monthly teaser IG stories for ambassadors to share

     

    Add-Ons

    • Ambassador search copy + IG content creation
    • Monthly announcements / teaser IG stories for ambassadors to share
    • Brand collaboration coordination
    • Giveaways
    • Photoshoot styling, makeup, and coordination
    • Copyediting
    • Existing ambassador program auditing
    • Ambassador search (find 10-15 new ambassadors)

     

    Let’s Chat!

     

    Tweet
    @malaray
    i’ve made the decision to cancel the kickstarter i’ve made the decision to cancel the kickstarter for my second book. for now! the timing just isn’t right so i’m hitting ā€œpauseā€. if you pledged, the money you committed will just stay yours – kickstarter doesn’t collect pledges until the end.

i knew that the timing was off before i launched. there was a little voice in the back of my head whispering, ā€œit’s okay to push the kickstarter backā€ and i ignored it. even though i knew that i hadn’t laid the groundwork for a well marketed launch, that i hadn’t done any of the things that i needed to do for a successful campaign, i believed if launched anyway that everything would just work out. my goal was my angel number, after all!

a bunch of people signed up for my newsletter at a con i was just recently at and i promised them the first half of my second book as an arc if they did. i’m getting ready to send that out, so if you’re interested, click the link in my bio to sign up for my newsletter. it’ll hit inboxes this weekend.

like i said, this isn’t a goodbye forever! i’m going to pause, re-group, prep my materials, marketing, content (yada yada), maybe even finish the book ;), and re-launch this project later… i’m not sure how much later, but you’ll know. there will be signs.

thank you again from the bottom of my heart and i hope to see you again for take two.

šŸ¤āœØ mal
    it’s about time i shared a poem from the new boo it’s about time i shared a poem from the new book, huh?

this one’s called ā€œbee poemā€ – aptly named, i think, since it’s about the furry little angels who keep our gardens looking so fresh. šŸ

šŸ”— link in b1o to sign up for my newsletter if you want new poems in your inbox every month.

šŸ¤āœØ
mal
    Do you have a moment to speak about our lord and s Do you have a moment to speak about our lord and savior, lesbians? (Of the brooding, Regency era variety!)

Some highlights from my very spoiled, early read of ā€œLady Likeā€ by Mackenzi Lee…

ā­ļø Anne Lister (ā€œGentleman Jackā€) coded
ā­ļø Real, actual history included
ā­ļø Set in Regency England
ā­ļø Plenty of lesbian thespians
ā­ļø Characters being ā€œin the soupā€
ā­ļø Queerness is celebrated
ā­ļø Homophobia is NOT the central conflict (ā¤ļøšŸ˜­)

That last one, that homophobia and the character’s queerness were NOT the central conflict is what struck me when I was reading this book. It truly and genuinely moved me to tears — Harry and Emily were well and truly allowed to encounter normal, everyday human challenges as their main struggles and I don’t think that’s spoilery to say. (But I DO think it’s a huge reason why you should add it to your TBR immediately!)

Not only is this a brooding ā€œromantic rivals to… ?ā€ regency love story with OODLES of real, historic shenanigans included, it also felt like love letter to queer people everywhere.

ā€œLady Likeā€ by @themackenzilee is out tomorrow, September 9, 2025 from @thedialpress — get it on @librofm, from @bookshop_org, or your own indie bookstore (as well as anywhere books are sold).

You will not want to miss this one. ā­ļø
    the ā€œyou look happierā€ trend but make it cuz y the ā€œyou look happierā€ trend but make it cuz you finally got your friend’s new book in the physical mail! šŸ˜±šŸ˜šŸ˜®ā€šŸ’Ø

ā€œcoffeeshop in an alternate universeā€ is one of the coziest, cutesy-est, romantasy books I’ve read in a minute. It made me want a coffee real bad, and I don’t even drink coffee!

full review coming soon — ā˜•ļøšŸ’•

#coffeeshopinanalternateuniverse #coffeeshopinanalternateuniversebook #yabooks #bookstagram #sapphicbooks #queerreads @fiercereads @cblee_cblee
    ā€œto be a womanā€ — mallory shoemaker, 7 novem ā€œto be a womanā€ — mallory shoemaker, 7 november, 2024

i feel angry, it hasn’t gone away yet and i doubt it will. feeling anger is a privilege and one that, for the majority of my life, i haven’t allowed myself to indulge in, but now (thanks thirties) i am letting myself feel everything. i will channel my anger into action— with the way my existence as a queer woman is a radical act, the way my love and art and hope are resistance, and the way i will continue to champion for the people around me with fewer seats at the table than i have. we can only get through the next four years if we stay strong together. we must love and protect each other every day. feel the anger, feel the sadness, but don’t ever let them take away your love or your joy. when they take our hope, our love, our joy— that’s when they win and that is simply not how this story ends. 🩵
    Wendy is ultimate eldest daughter core ✨ #Disne Wendy is ultimate eldest daughter core ✨

#DisneyCosplay #PeterPan #WendyMoiraAngelaDarling #DragonCon2024 #OldestDaughter

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